CCO I CMO I COPYWRITER
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Making a big impact on a small budget

MINI Cooper helped to pioneer the idea of earned media. With a fraction of the budget of other car manufacturers, MINI had to maximize every single execution. No bathroom, parking lot, banner or billboard was ever taken for granted. It wasn’t enough to be seen. It had to get talked about. Mini was an awards juggernaut, garnering multiple One Show Pencils, Cannes Lions and other accolades.