Paid celebrity endorsements aren’t always trustworthy. And as a result, they rarely work. They’re just too easy to see through. But Tony Stewart genuinely loved the Whopper - and he was willing to do just about anything to prove it. So, we hooked him up to a polygraph machine and let his fans ask him anything, in an hour-long online live show. The questions were ridiculous, but served to engage the community deeply and to underscore that we would never insult their intelligence with inauthentic sponsorships. After wins at the One Show, Clios, and others, it’s clear that honesty really is the best policy.
